Amazingly enough, the reasons why people want an internet presence seem to be broadly similar whether they are promoting a business, an organisation or institution or just themselves. Here are a just a few well rehearsed reasons:

	Cost-effectiveness. Much cheaper than Yellow Pages, newspaper or magazine adverts
	Huge potential audience, 45 million and growing rapidly
	Round-the-Clock exposure, 24 hours a day 365 days a year
	Fast, easy, interactive Interactive communication with customers or other users via email forms
	Corporate or Personal Image. Having an e-mail or internet address these days sends out a strong signal that you or your business are keeping abreast of modern technology. That can give you a real competitive edge.
	Attractive and Effective. Colour images, animation, video, sound
	Flexibility. Web Pages can be rapidly updated without a total 'reprint'.

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